布莱恩·威亚德

2000年8月毕业于芝加哥大学商学院商业经济学博士

1992年6月毕业于斯坦福大学商学院MBA学位

1987年5月毕业于耶鲁大学电子工程学学士

布莱恩教授的研究方向主要集中在电信和软件等信息和技术产业的产品定价和战略。布莱恩教授曾经对软件的持续性版本如何定价，网络外在性对定价及软件质量的影响等问题进行过专门研究。在电信领域，布莱恩教授还对可变因素如何影响价格、产品如何进入当地电信市场并改变消费福利，以及在手机市场的竞争如何影响技术认可及定价等问题进行过专门评估。最近，他还对电信产品的回报计划在转移成本和价格歧视方面的有效性方面进行了研究。

• Inaugural recipient of the “MBA Best Teaching Award” at Cheung Kong Graduate School of Business, 2009.
• NET Institute Research Grant, Summer 2003
• Fletcher Jones Faculty Scholar, 2001-2002
• State Farm Companies Foundation Doctoral Dissertation Award, 1999-2000
• Oscar Mayer Fellowship, 1999-2000
• University of Chicago GSB Fellowship, 1995-1999

Publications

• “The Effect of Market Structure on Cellular Technology Adoption and Pricing” (with Katja Seim, The Wharton School, University of Pennsylvania) – American Economic Journal: Microeconomics, Vol. 3, No. 2, May 2011, 221-251.
• “Quantifying the Benefits of Entry into Local Phone Service,” (with Nicholas Economides, Stern School of Business, New York University and Katja Seim, The Wharton School, University of Pennsylvania) – The RAND Journal of Economics, Vol. 39, No. 3, 699 – 730, Autumn 2008.
• “Do Frequency Reward Programs Create Switching Costs?,” (with Wesley Hartmann, Stanford Graduate School of Business, Stanford University) – Quantitative Marketing and Economics, Vol. 6, No. 2, 109 – 137 (lead article), June 2008.
• “Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability” – The RAND Journal of Economics, Vol. 38, No. 1, 146 – 163, Spring 2007.
• “Information Goods Upgrades: Theory and Evidence” – The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3, 2007.
• “Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry,” (with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim) – invited in Marketing Letters, Vol. 16, Issue 3 – 4, December 2005, 209 – 224.
• “Pricing of Complements and Network Effects” (with Nicholas Economides, Stern School of Business, New York University) in Regulation and the Economic Performance of Communication and Information Networks, edited by Gary Madden, Edward Elgar, 2011.

Unpublished Papers

• “The Effect of Content on Global Internet Adoption and the Global ‘Digital Divide,’” (lead author with Nicholas Economides, Stern School of Business, New York University) – revise and resubmit.
• “The Effect of Beijing’s Driving Restrictions on Pollution and Economic Activity,” (lead author with Shihe Fu, WISE, Xiamen University) – submitted.
• “Bayesian Estimation of Nonlinear Equilibrium Models with Random Coefficients,” (with Anne Gron, NERA, and Nicholas Polson, Booth School of Business, University of Chicago) – submitted.

Work in Progress

• “Competition and Broadband Internet Adoption” (with Nicholas Economides, Stern School of Business, New York University and Katja Seim, The Wharton School, University of Pennsylvania).
• “Quantity-Based Price Discrimination using Frequency Reward Programs,” (with Wesley Hartmann, Stanford Graduate School of Business, Stanford University and Xing Li, Stanford University).
• “Bargaining for Access Rates in International Long Distance.”

Other Publications

• “A Physically-Based Navigation Strategy for Sonar-Guided Vehicles” (with Roman Kuc). The International Journal of Robotics Research, 10, 1991.
• Worked on filing for Federal Communications Commission, Notice of Proposed Rulemaking, “In the Matter of Preserving the Open Internet,” GN Docket No. 09-1914.

Policy Consulting

• Worked on filing for Federal Communications Commission, Notice of Proposed Rulemaking, “In the Matter of Preserving the Open Internet,” GN Docket No. 09-1914.

• “The Battle for China’s Carbonated Beverage Industry” (supervised Christopher Hildner). Cheung Kong GSB Case #2012-02-1-232-2 (A) and #2012-02-1-233-2 (B), 2012. Available through CKGSB Case Center.
• “99Bill” (supervised Arar Han). Cheung Kong GSB Case #2011-09-1-214-1e (A) and #2011-09-1-215-1e (B), 2011. Available through CKGSB Case Center.
• “Blizzard Feels the Heat in China: Choosing a Local Partner for World of Warcraft” (supervised Richard Bethune). Cheung Kong GSB Case #2011-09-1-190-2e (A) and #2011-09-1-195-2e (B), 2011. Available through CKGSB Case Center.
• “Baidu: Searching for Truth?” (supervised Arthur Chengchun Qi). Cheung Kong GSB Case#2010-09-1-177-2e (A), #2010-09-1-179-2e (B), and #2010-09-1-189-2e (C), 2010. Available through CKGSB Case Center.
• “Gushan and the Biodiesel Market” (supervised Yunfei Feng). Cheung Kong GSB Case#2010-09-1-173-1e (A) and #2010-09-1-174-1e (B), 2010. Available through CKGSB Case Center.
• “Third-Party Payment Systems in China” (with Arar Han). Cheung Kong GSB Case #2010-09-1-163-1e, 2010. Available through CKGSB Case Center.
• “The Instant Messaging Battle: New Enemies and Widening Conflict.” Cheung Kong GSBCase #2010-09-1-162-1e, 2010. Available through CKGSB Case Center.
• “Blizzard v. bnetd.org: Managing Intellectual Property” (supervised Pamela Yatsko). Stanford GSB Cases #SM-154 (A) and (B), 2007. Available through Harvard Business School Publishing.
• “ezboard: Making Customers Pay” (supervised Pamela Yatsko). Stanford GSB Case #SM-142, 2005. Available through Harvard Business School Publishing.
• “The Long Battle for an Instant Messaging Standard” (supervised Steven Fan). Stanford GSB Case #SM-138, 2005. Available through Harvard Business School Publishing.
• “Netflix: Opening or Closing Credits in Online Movie Distribution?” (supervised Jessica Phillips Patrick). Stanford GSB Case #SM-131, 2004. Available through Stanford GSB.
• “Tata Consultancy Services: Globalization of Software Services” (with Sanjeev Dheer and John Roberts). Stanford GSB case #S-SM-18, 1993. Available through Harvard Business School Publishing.
• “EDS: Information Technology Outsourcing” (with Sanjeev Dheer and Garth Saloner). Stanford GSB case #S-SM-3, 1992. Reprinted in Strategic Management of Technology and Innovation, Robert A. Burgelman, Modesto A. Maidique and Steven C. Wheelwright, Irwin, 2nd edition, 1996.